Neil Spencer, Director of Market Strategy and Partnership of Liferaft talks about why he's looking forward to GSX
Summary
LifeRaft values exhibiting at GSX because it is one of the largest exhibitions focusing on corporate security. It allows them to meet existing clients and potential prospects in one place, providing great value for money. They are looking forward to this year's GSX in Dallas, as they can connect with clients and witness emerging trends. Last year, exhibiting at GSX resulted in LifeRaft's highest return on lead generation and helped showcase their growing company and new branding.
Full Transcript
- Why does your company value exhibiting at GSX?
- Why does our company value exhibiting at GSX? So GSX is one of the largest exhibitions in the world that focuses on corporate security. It's also an opportunity to meet potentially hundreds of existing clients and prospects all in the same place. Uh, so great value for money from that perspective.
- What are you looking forward to about this year's GSX?
- What am I looking forward to about this year's GSX? It's gonna be in Dallas. Dallas is a fantastic city. Also looking forward to seeing existing clients and, uh, prospective customers - lots and lots of them are always at these shows. And then looking forward to seeing some emerging trends on the trade show floor.
- How did exhibiting at GSX impact your company?
- How did exhibiting at GSX impact our company last year? Well, last year it was the source of, uh, our highest return on lead generation. Um, and it also enabled us to to really show our footprint and our new branding. So as as our company grows, getting our new brand out there very important, GSX gives us a good opportunity to do that.
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